Under the Ozbozz brand, we were always trying to spot ways of reinventing existing base products. One of these products was the Nebulus line of micro scooters. The Nebulus was one of the original (if not the original) microscooter that Grossman’s sold – certainly in my time at the company it was one of the longest running products, and was refreshed very frequently with many different colour schemes, logos, and in some cases paint jobs. One of these adaptions was the Animal Scooter range, where we took the base Nebulus, but produced alternative decals with an “animal” based theme. In the end we finished up with Flamingo, Lion, Gorilla, Giraffe and Llama based designs – with each having a different colourway to offer a broad range of styles. At this time too, the company had embarked on a new challenging approach, where, to satisfy a growing number of overseas customers, multi-language boxes had been adopted. Each box had 7 different languages employed for warnings and instructions. And to compensate for the large number of languages, a more streamlined approach for product features had been employed, where illustrations signifying functionality were used instead of text – eg. the foot brake illustration and height adjustable stem composite image.
